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Shopper turnout hit record high over Black Friday weekend, retail trade group says - CNBC

Shopper turnout hit record high over Black Friday weekend, retail trade group says - CNBC

Shopper turnout hit record high over Black Friday weekend, retail trade group says - CNBC
Nov 29, 2022 49 secs

A record number of holiday shoppers – 196.7 million – flocked back to stores and hunted for deals from Thanksgiving Day to Cyber Monday, according to a survey by the National Retail Federation, which tracks the figure for in-person and online shopping.

The trade group did not estimate spending over the weekend, but said Tuesday that sales for the overall holiday shopping season are on track to meet its forecast.

The sales forecast excludes spending at automobile dealers, gasoline stations and restaurants.

So far, though, figures from Adobe Analytics showed that online spending hit record highs on key days during the holiday shopping weekend.

NRF said Tuesday that its tally of shoppers over the holiday weekend topped last year's turnout of 179 million during the same period last year.

While retailers may have most of their holiday merchandise, he said a work stoppage could be a blow to consumer confidence.

"We think that the holiday season would be the worst possible time," he said.

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