Social media is going dark for Blackout Tuesday. Here's why the wrong hashtag can hurt Black Lives Matter. - CBS News

As anti-police brutality protesters march across the nation, two black women in the music industry have created a movement for social media users to go dark for a day of protest. .

#TheShowMustBePaused is an industry-wide call to action for social media users to acknowledge "the murders of George Floyd, Breonna Taylor, Ahmaud Arbery and countless other black citizens at the hands of police" by posting only a black tile on their social media platforms.

However, as the movement grew, most people began using the hashtag #BlackoutTuesday, and activists urged social media users against using #BlackLivesMatter, saying it will drown out vital resources and information for the unaffiliated movement. .

"If you use the Black Lives Matter hashtag, use it to share necessary resources and information for the movement.

If you are not using it for that purpose, please type out Black Lives Matter with no hashtag, so we do not inadvertently mute vital dialogue in a sea of black boxes," the organizers wrote.

Agyemang and Thomas are targeting the music industry with their campaign as they believe it is an industry "that has profited predominantly from black art.".

"Our mission is to hold the industry at large, including major corporations + their partners who benefit from the efforts, struggles and successes of black people accountable," they wrote.

Major music labels such as Warner Music Group, Universal Music Group, Sony Music and Atlantic Records vowed to back the movement.

Music giant Spotify pledged to "stand with black creators," with some playlists and podcasts featuring an 8 minute and 46-second long track of silence to acknowledge the amount of time fired officer Devin Chauvin held his knee on the neck of Floyd.

Artists and celebrities such as Drake, Katy Perry, Mick Jagger, Quincy Jones, Rihanna and many others have posted the black tile in solidarity.

"It has come to my attention that many allies are using #BlackLivesMatter hashtag w black image on insta," wrote one activist on Twitter.