Sony Honda Mobility President reveals where Tesla can be beaten - TESLARATI

Sony Honda Mobility President Izumi Kawanishi revealed his company’s plan to dethrone Tesla as the leader in electric vehicles, and it has nothing to do with range, performance, or self-driving.

Instead, Kawanishi revealed in a recent article with the Financial Times that Sony Honda Mobility will focus on a premium entertainment experience to win customers.

Kawanishi, who was named the President of the Sony Honda joint venture earlier this year when the partnership was officially formed, said Sony’s entertainment technology is the company’s “strength against Tesla.”.

“Sony has content, services, and entertainment technologies that move people,” Kawanishi said in an interview with FT.

The software would be the focus of the automobile, and the car would cater to the entertainment and network Sony and Honda ultimately develop as a result of building the car, which is set to roll out in North America by 2025.