‘Squid Game’, ‘CoComelon’, ‘Stranger Things’, Other Netflix Merchandise Goes On Sale Via Walmart Under New Team-Up - Deadline

Walmart has just opened what it says is the largest online destination for Netflix merchandise, a home for goods tied to Squid Game, The Witcher, Stranger Things and many other titles.

Over the next few months, the retail giant said, products spanning music, apparel, toys and games will feature tie-ins with shows like Stranger Things, Nailed It.

While it is the dominant player in streaming, with 209 million global subscribers, Netflix has largely relied on a single revenue stream, unlike traditional media companies.