“There hasn’t been a price increase for frontline titles for a really long time, despite the fact that it costs a great deal more to make those titles,” Zelnick said.
“And we think with the value we offer consumers…and the kind of experience you can really only have on these next-generation consoles, that the price is justified.
But it’s easy to say that when you’re delivering extraordinary quality, and that’s what our company prides itself on doing.”.