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Tata Stopped Porsche From Using 'Safari' Name on the 911 Dakar - Jalopnik

Tata Stopped Porsche From Using 'Safari' Name on the 911 Dakar - Jalopnik

Tata Stopped Porsche From Using 'Safari' Name on the 911 Dakar - Jalopnik
Jan 25, 2023 48 secs

The Safari trend had been rampant, inescapable in Porsche enthusiast circles, and it had long since simmered into a thick, consistent aftermarket sauce: Tall ride height, wide fenders, and chunky tires — all of the ingredients Porsche had added to its own offering.

Porsche reached out to Tata, hoping to get permission to share the Safari name, but the latter company wouldn’t budge.

But don’t look too harshly on Tata for stealing your favorite car name — companies are , or risk losing their trademark entirely.

The 911 Dakar is still a small-S safari-styled car, but the labyrinthine ins-and-outs of trademark law mean it can never get that capital S it so deserves.

But, perhaps that’s a good thing — after all, the safari style should never be limited to just that single platform.

By using the Dakar name, maybe Porsche is helping us remember all the other cars that deserve their own safari iteration, and leaving the word firmly in the hands of enthusiasts.

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