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Taylor Swift Achieves Seventh No. 1 Album on Billboard 200 Chart & Biggest Week of 2020 With 'Folklore' - Billboard

Taylor Swift Achieves Seventh No. 1 Album on Billboard 200 Chart & Biggest Week of 2020 With 'Folklore' - Billboard

Taylor Swift Achieves Seventh No. 1 Album on Billboard 200 Chart & Biggest Week of 2020 With 'Folklore' - Billboard
Aug 02, 2020 2 mins, 33 secs

1 on the Billboard 200 albums chart, capturing the biggest week for any album since Swift’s last release, 2019’s Lover.

Folklore starts with 846,000 equivalent album units earned in the U.S.

That marks the largest week registered for any album since Swift’s own Lover, which debuted at No.

Dating back to July of 2016, the three largest frames for any album are: Swift’s Reputation (1.24 million units, Dec. 2, 2017-dated chart), Lover (867,000) and Folklore (846,000).

based on multi-metric consumption as measured in equivalent album units4

Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA).

Folklore’s debut of 846,000 equivalent album units is led by 615,000 in album sales, 218,000 in SEA units (equating to 289.85 million on-demand streams of the tracks on the album), and 13,000 in TEA units.

Before Folklore, Swift topped the chart with Lover (No. 1 for one week, Sept. 7, 2019-dated chart), Reputation (No. 1 for four weeks, 2017-18), 1989 (No. 1 for 11 weeks, 2014-15), Red (No. 1 for seven weeks, 2012-13), Speak Now (No. 1 for six weeks, 2010-11) and Fearless (No. 1 for 11 weeks, 2008-09).

2020’s Biggest Week for an Album, and Biggest for Any Album Since Swift’s Last Release, Lover: Folklore’s start of 846,000 equivalent album units marks the largest week for 2020 for any album.

In addition, Folklore nabs the biggest week for any album since Swift’s last release, Lover, less than a year ago.

Swift Has the Three Biggest Weeks for Any Album in the Last Four Years: In the last four years, the three biggest weeks for any album have been racked up by Swift.

Dating back to July of 2016, the three largest frames for any album were tallied by the debut weeks of Swift’s Reputation (1.24 million units, Dec. 2, 2017-dated chart), Lover (867,000) and Folklore (846,000).

The last time anyone not named Taylor Swift had a bigger week than Folklore was Drake, who saw his Views album launch with 1.04 million units at No.

Biggest Sales Week for an Album Since Lover: Folklore sold 615,000 copies in its first week, marking the largest sales frame for any album since Swift’s Lover sold 679,000 copies in its debut week (Sept. 7, 2019-dated chart).

Swift previously achieved half-million sales frames with the debut weeks of her last six full-length studio albums: Lover (679,000, in 2019), Reputation (1.216 million, in 2017), 1989 (1.287 million, 2014), Red (1.208 million, 2012), Speak Now (1.047 million, 2010) and Fearless (592,000; 2008).

Largest Streaming Week of 2020 for an Album by a Woman: Folklore garnered 218,000 SEA units in its first week, which equals 289.85 million on-demand streams of its songs in its first week.

That’s the biggest streaming week of 2020 for any album by a woman, and the biggest by a non-rap album this year.

2 on the new Billboard 200, Logic’s No Pressure launches with 221,000 equivalent album units earned.

3 in its third week, after two frames on top, with 107,000 equivalent album units (down 34 percent), while Pop Smoke’s former No.

Gunna’s Wunna runs 21-6 on the new Billboard 200 with a 205 percent gain in equivalent album units earned (rising to 67,000) after the former No.

Lil Baby’s previous chart-topper, My Turn, falls 5-7 with 53,000 equivalent album units earned (down 6 percent).

8, which launches with 40,000 equivalent album units earned.

Summarized by 365NEWSX ROBOTS

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