At the Apple Store, for instance, a new set of AirPods ($159) or AirPods Pro ($249) can get you a $25 Apple Store gift card but no discount off the regular price.
All the major US carriers have promotions running for the latest iPhones while Amazon has been running deals on Apple Watches (including the latest Series 6), iPads (regular, new Air and Pros) and the Intel MacBook Air (currently $100 off at Amazon, but that's up from $150 off earlier this week). The best deals appear to be on the full-size HomePod, which gets you a $100 gift card, and the Apple TV 4K, which gets youa $50 gift card