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The business of being a Youtube influencer with MKBHD - The Verge

The business of being a Youtube influencer with MKBHD - The Verge

Jan 22, 2021 2 mins, 54 secs

And he’s been in the game for a long time: he started the channel MKBHD in 2009 when he was just a teenager making videos about his new HP laptop.

We talked about what he can and can’t scale, how he thinks about his dependency on YouTube as a platform, and what the future of his business looks like.

There’s going to be random noises?

Well, usually it’s quiet until I turn the mic on or hop on a podcast like this, then they make lots of noise and we just kind of wait until noises stop.

When I finally bought a laptop and saw some stuff with the laptop that I didn’t see in those videos, my natural response was to turn on a webcam, talk about those things, and upload it to YouTube, just in case someone else was watching videos to choose what to buy.

That kind of snowballed into just making all kinds of videos with the laptop, and then the software, and the cooler and the mouse and keyboard, and my channel just turned into a tech YouTube channel?

I don’t want to make you go back into your brain and imagine yourself as a teenager, but the instinct to make a video on YouTube then and the instinct to make a video on YouTube now feels very different?

I don’t think there’s a lot of kids in 2009 who bought a laptop and decided to make a video about it on YouTube.

I think there’s something about all those videos I was watching that I really enjoyed and they helped me a lot in my purchase decision.

So I was like, the obvious answer is to add to that collection of information, so when someone else is choosing what to buy, they can make a better choice than I did.

I’ve never been much of a writer, so video just felt like the place to start.

You were making those videos because you wanted to help people out?

Now you run a fairly large operation, and I actually just saw your tweet, you’re hiring like six people?

I think a lot of people, when they imagine a YouTube channel, don’t imagine very much work behind it.

So there’s a lot more going on, but I think the teamwork of it all is something that can be pretty underrated.

There’s a lot going on behind the scenes to make the videos.

One of the challenges with a channel like yours versus ours — we run a channel, too — is we have lots of people on our channel.

We look at the MKBHD channel one way, and I think that will still be me in front of the camera, but we also are planning on starting other channels that have a different look, where there’s multiple people on camera.

You can just continue making videos like normal and that can grow, and that’s fine.

But I think there’s a lot of really fun stuff that’s enabled by what we have going here and we want to take advantage of that?

And we’re launching one other channel that I’m going to keep a secret, but that I’ll tell you will have a lot more faces on it.

It will have a lot more casual content and things that people have wanted to see but haven’t seen from the MKBHD channel.

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