The Olympic jean jacket perfectly captures our never-ending struggle with national identity
Apr 15, 2021 1 min, 30 secs

As usual, everyone hates Canada’s Olympic uniforms.

The Canadian look for the Tokyo Games includes, but is not limited to, a graffiti-covered jean jacket?

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Supplier Hudson’s Bay unveiled the Canadian uniform last August.

But it was pulled to the surface of the internet this week when the United States revealed its own Olympic look (cruiseship retiree meets Socialist Realism) and was ridiculed by comparison.

On the ground at the 2014 Sochi Olympics, Canadian gear was at the top of the barter pyramid.

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All accredited journalists got a gift bag from the Canadian Olympic Committee upon arrival.

It was the Canadian thing to do.

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The table of a dozen drunken Canadian hacks went horribly silent.

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And, anyway, what’s wrong with a jean jacket.

Now, all of a sudden, you’re too good for a jean jacket?

Have you looked up a picture of the jacket on your phone or talked to someone else about it?

Is the Canadian Olympic jean jacket cool.

You know what their Olympic uniform looks like.

Canada’s hideous Olympic jean jacket is perfect insofar as it captures a twisted corner of our national identity.

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