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TikTok influencer implies she's willing to lie to promote products if price is right - Fox Business

TikTok influencer implies she's willing to lie to promote products if price is right - Fox Business

TikTok influencer implies she's willing to lie to promote products if price is right - Fox Business
Jan 28, 2023 46 secs

The debate over truth in advertising on TikTok started after beauty influencer Mikayla Nogueira was accused of wearing fake eyelashes while promoting the L’Oreal Telescopic Lift mascara.

When users said they could see additional lashes, Nogueira denied that she had used extensions in now-deleted comments, according to Rolling Stone.

Lewis, another influencer, argued that Nogueira’s possible use of fake lashes wasn’t a big deal because of the prominence of false advertising across the industry.

"Don’t get me wrong, lying sucks," she continued, comparing what Nogueira did to food companies that modify their products in commercials.

Mikayla Nogueira onstage during L'Oreal Paris INFALL-A-THON pop-up event at The Grove featuring live performances and Infallible Fresh Wear product experiences at The Grove on March 19, 2022, in Los Angeles.

"People are putting their trust in us and this isn’t cool," Alissa Ashley, a beauty product reviewer with over 435,000 followers, said in response to the controversy.

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