Toyota Cancels Tokyo Olympics TV Ads, CEO Won’t Attend Opening Ceremony - Hollywood Reporter

The decision reflects the deep unpopularity of the Tokyo Olympics in the host country of Japan, where residents fear that staging the Games will further fuel a rise in Delta variant COVID-19 infections.

Collectively, some five dozen Japanese companies spent more than $3 billion to sponsor the Tokyo Olympics, the largest contribution from an Olympic host nation’s businesses ever.

Olympic organizers reported more than 25 positive coronavirus tests over the weekend among people who had traveled to Japan for the Games — including two athletes and one organizer staying within the Olympic village, where thousands of participants will soon congregate

Fifteen Japanese companies, including Asahi Breweries — the official beer of the Tokyo Olympics — paid about $135 million each to become Tokyo 2020 Gold Partners, the most expensive tier of sponsorship offered to local companies for a single Games

When Tokyo was awarded the 2020 Summer Olympics in 2013, organizers forecast that spectators, mostly incoming foreign tourists, would spend about $2 billion on tickets, hotels, meals and merchandise; and that the word-of-mouth effect of the foreign influx and attention, what economists called “legacy effects,” would generate an additional $10 billion in inbound tourist spending over the coming decade