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US bans Juul but young vapers are already switching to newer products - The Guardian

US bans Juul but young vapers are already switching to newer products - The Guardian

Jun 26, 2022 1 min, 21 secs

Analysis: Juul is only the fourth most popular e-cigarette with adolescents, who are opting for disposable alternatives.

This week, the US effectively banned Juul after the Food and Drug Administration ordered the e-cigarette maker to remove its popular products from the marketplace.

This week’s escalation came because regulators said Juul failed to provide sufficient evidence to assess their toxicity and hazards of their tobacco and menthol-flavored e-cigarettes, leaving the FDA unable to “assess the potential toxicological risks of using the Juul products”.

The ban is still momentous, says Lauren Czaplicki, a researcher at Johns Hopkins Bloomberg School of Public Health, because it’s one of the first marketing denials for a brand with substantial market share in the US and for a menthol-flavored product.

She points out that other brands like Vuse, Logic and NJOY have received market authorization for various tobacco flavored e-cigarette products and systems, but Juul was denied.

“Juul is still a popular product among young people who do use e-cigarettes, and Juul has a certain level of brand recognition and cultural cachet among youth that may be susceptible to nicotine use.”.

A recent federal survey found Juul was only the fourth most popular product among middle and high school students: the disposable e-cigarette Puff Bar came in first, with Vuse and Smok the second and third most popular.

When the FDA prioritized enforcement against flavored e-cigarette devices like Juul in 2020, it exempted disposable e-cigarettes and menthol-flavored e-cigarette products, says Zorilla.

“Reducing the number and type of flavored, e-cigarette devices for sale in the US is likely to have a substantial impact on reducing youth vaping,” she says.

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