Episode four of Land of the Giants: Dating Games explores how ex-Tinder co-founder and marketing executive Whitney Wolfe Herd built a company to rival Match Group by using feminism as a branding tool.We dive into Bumble’s history with its financial backer, a Russian billionaire, and analyze whether the company has delivered on its promise to create a less sexist dating app or just capitalized on a moment when feminism was highly marketable.“It was the girl-boss-ification of dating, right?” says former Teen Vogue executive editor Samhita Mukhopadhyay, who’s working on a book on the end of girlboss culture.And in the early days, there was a sense that the so-called “feminist dating app” would be a real alternative to the cesspool that was Tinder.But while Bumble is still highly popular (it is currently America’s second most downloaded dating app after Tinder — and its 2021 IPO ), many users don’t feel that it delivers on that promise.Listen to the latest episode of Land of the Giants: Dating Games, a co-production between The Cut, The Verge, and the Vox Media Podcast Network.