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Why did The CW skyrocket to the top of the App Store? - The Verge

Why did The CW skyrocket to the top of the App Store? - The Verge

Why did The CW skyrocket to the top of the App Store? - The Verge
Jan 19, 2021 1 min, 4 secs

All American, Batwoman, Riverdale, and Netflix may have contributed.

After many of those shows air their season finales, they end up on Netflix about a week later — and having people discover series via the streamer has created a Netflix Effect, according to CW chairman Mark Pedowitz.

Pedowitz claimed in 2019 that having the Netflix deal “gave the chance for the CW to breathe.” By 2017, Pedowitz pointed to the Netflix deal for Riverdale’s stronger second season start.

It’s the second part of that sentence that’s most important — “they can watch all the original episodes throughout the year.” SensorTower’s above data points to a number of downloads on January 18th, the day of All American’s third season premiere.

All American is a series that seems (it’s impossible to know without actual viewership data from streamers) to have benefitted from the Netflix Effect.

The series, which follows a high school football star uprooting his life to move to a wealthier part of Los Angeles in order to play for a better team, saw an “explosion” of interest when the second season landed on Netflix, showrunner Nkechi Okoro Carroll told BuzzFeed in May.

The show’s premiere far outpaced its first season, which Pedowitz has pointed to the Netflix Effect for other shows.

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