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Why You Need Instant Gratification, According to Science - Lifehacker

Why You Need Instant Gratification, According to Science - Lifehacker

Why You Need Instant Gratification, According to Science - Lifehacker
Jan 11, 2022 1 min, 6 secs

But unless there’s some form of instant gratification in your actions, it’s probably not going to last for the long-term.

As Wendy Wood, a professor at the University of Southern California whose research focuses on habit formation, told Knowable Magazine last year, “The rewards for habit formation need to be immediate.”.

As Wood explains in her book “Good Habits, Bad Habits: The Science Of Making Positive Changes That Stick,” the reason we need instant gratification to form a habit is that our behavior is reinforced by the neurotransmitter dopamine, which is part of our brain’s reward system.

When it comes to ice cream or our favorite TV show, the reward is immediate, which prompts us to repeat this action, whereas the rewards of eating healthier or getting more sleep take longer to be noticed.

We wake up in the morning, which triggers our habit of making coffee; we get home from work, which triggers our habit of making dinner.

As Wood writes, “A habit happens when a context clue is sufficiently associated with a rewarded response to become automatic, to fade into that hardworking, quiet second self.

Watching an episode of my favorite shows, when I barely had the time to do anything for myself, was the reward that softened the pain of waking up at a ridiculously early hour.

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