YC-backed Heru raises $1.7M to build software services for Latin American gig workers
Dec 02, 2020 57 secs
Today we’re taking a look at Heru, a startup based in Mexico City that is announcing a $1.7 million raise after taking part in YC’s Summer 2019 session.

But after finding OYO already in their target market, the company took three months to rethink and, keeping investors on board, pivoted to Heru.

The tax element is key, as the company’s founders explained to TechCrunch that Mexico now expects independent workers to file taxes on a monthly basis.

There’s competition to that element of its product, Heru said, noting that there are accountants in the market that will do the work for $25 to $30.

The company noted that it also wants to support freelancers more broadly, a population that is much larger than the three million gig workers it counts in the Mexican market.

The company’s app has been soft-launched in the market for a few weeks, with the startup now making more noise about its existence.

Among its early user base, customers are buying on average 1.2 Heru products, a number that I’ll track as the startup scales.

YC-backed BuildBuddy raises $3.15M to help developers build software more quickly

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