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YouTube says it has ‘concluded’ a test that saw as many as 10 unskippable ads in one break [U] - 9to5Google

YouTube says it has ‘concluded’ a test that saw as many as 10 unskippable ads in one break [U] - 9to5Google

Sep 16, 2022 1 min, 9 secs

Now, though, it really seems YouTube is pushing the boundaries with ads, showing as many as 10 unskippable ads during a single break.

Ad breaks on YouTube videos typically appear before a video begins as well as during that video if the creator allows it.

Over the past month or two, some YouTube viewers have noted that advertisements on the platform have been expanding greatly in length and quantity, especially in unskippable formats.

Multiple threads on Reddit bring out that ad breaks in longer videos are happening as frequently as every few minutes?

Just as rough, if not worse, is the uptick in reports of users who are seeing far more unskippable ads during YouTube ad breaks.

This doesn’t appear to be happening with all videos or even all viewers, but these longer breaks appear to be more and more common lately.

We ran a small experiment globally that served multiple ads in an ad pod when viewers watched longer videos on connected TVs.

The goal is to build a better experience for viewers by reducing ad breaks.

YouTube reiterates that a user experience continues to be a top priority, and that reducing ad breaks is a part of that goal.

Still, this seems to represent a considerable increase in the number of advertisers that viewers end up seeing during ad breaks, and that’s obviously no fun for anyone


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