Facebook to verify the identities of some user profiles behind viral posts - TechCrunch

In addition, if the profile that’s posting is also a Facebook Page admin, they’ll need to complete the Page Publishing Authorization and won’t be able to post from their Page until the account is verified through Facebook’s systems.

The company said the move to verify profiles is about transparency.

“We want people to feel confident that they understand who’s behind the content they’re seeing on Facebook and this is particularly important when it comes to content that’s reaching a lot of people,” Facebook said in a Thursday announcement.