LinkedIn introduces new retargeting tools - TechCrunch

The video retargeting capabilities also extend to the LinkedIn Audience Network, which the company launched in 2017 as a way for marketers to extend their LinkedIn ad campaigns beyond LinkedIn itself

LinkedIn says the network now includes publishers like Flipboard, Microsoft News and MSN.com (Microsoft owns LinkedIn), and that it can now extend the reach of a Sponsored Content campaign by 25%, while adding 9x more monthly touchpoints with some LinkedIn members

To help ensure the safety and quality of those impressions, LinkedIn says it’s integrating with Integral Ad Science as “an additional layer of brand protection and contextual brand safety for all ads,” and with Pixalate to “score and filter all publishers based on invalid traffic.”