Top NBA draft prospect Jalen Suggs signs multiyear deal with Adidas - ESPN
Along with outlining product plans for Suggs in both basketball and lifestyle footwear categories, the brand committed to funding a court refurbishment in his hometown of Saint Paul, Minnesota, and mapped out a pathway to a potential signature shoe down the road.Behind the scenes, the brand recently merged its Originals and Basketball departments to work more closely together, as the culture of the sport has continued to blur the lines between performance and lifestyle in recent years.Lorenzo has launched coveted crossover basketball sneakers with Nike in the past, while also carving out his own sought-after footwear category at Fear of God, before signing a long-term partnership with Adidas in late 2020