Xiaomi to launch 1st Notebook in India next month as demand surges - Daijiworld.com

New Delhi, May 28 (IANS): After cementing its leadership position in the smartphone and affordable TV segments in India, Chinese conglomerate Xiaomi is geared up to enter the laptop market, with bringing its Mi Notebook to the country next month, a top company executive said on Thursday.

Xiaomi sells several laptops under Mi Notebook branding globally, including Mi Notebook laptop, a Pro variant, the Mi Gaming laptop and the Mi Laptop Air.

Given the company's history in India, it could launch the standard Mi Notebook first in the country.

"We are ready to introduce the next big category in India with the Mi Notebook series.

It will be a minimalistic design, a power-packed device with latest technology to fulfill the requirements of our Indian users," Raghu Reddy, Chief Business Officer, Xiaomi India, told IANS in an interaction.

The notebook market in India currently is around six-seven million unit sales per year -- 50 per cent consumer notebooks and 50 per cent commercial notebooks.

Consumer notebook accounts for around 3.3 million to 3.6 million units and one of the most popular segments is thin and lightweight devices and this is where Xiaomi is aiming to make a great impact with Mi Notebook series.

The India traditional PC market (inclusive of desktops, notebooks, and workstations) declined by minus 16.7 per cent year-over-year (YoY) in the first quarter this year, with a total of 1.8 million shipments, according to new data from the IDC.

According to Jaipal Singh, Associate Research Manager, Client Devices, IDC India, there has been a huge uptake in learning and working from home in India during shutdown as students, parents, working executives, and companies come to terms with the new reality during this period.

Xiaomi's entry into the notebook segment in India is, thus, perfectly timed.

Karnataka India

Karnataka India