Amazon's Fire TV Gets a Makeover to Better Compete With Roku - Motley Fool

In a virtual hardware event on Thursday, Amazon (NASDAQ:AMZN) debuted the next-generation Fire TV Stick and introduced a lower-cost version, the Fire TV Stick Lite.

These latest updates are designed to give the device an edge over competitors like Roku (NASDAQ:ROKU) and Apple's (NASDAQ:AAPL) Apple TV. .

The new Fire TV Stick features a speedier processor, making it 50% more powerful than its predecessor.

The Fire TV Stick Lite is billed as 50% more powerful than the previous full-featured Fire TV Stick, offering "the most processing power of any streaming media player under $30.".

The tech giant has been working to overtake Roku in the connected TV market.