Apple's Back to School Promotion Might Hint at Date of October Apple Event - MacRumors
With new Mac and iPad models also rumored to be on the horizon, Apple reportedly plans to hold at least one additional event before the end of the year, and the company's annual Back to School promotion could provide a clue as to when the next event might take place.
Specifically, on September 15 of last year, Apple extended its Back to School promotion to run through Monday, October 12 in the U.S.
This year, the Back to School promotion is set to end on Monday, September 27 in the U.S., but it's unlikely that Apple will hold two events in September.This could point towards Apple's next event being on Tuesday, October 12, assuming that the event ends up being one day after the Back to School promotion ends for a second year in a row.
Of course, it's possible that the end of the Back to School promotion and Apple's October event falling on back-to-back days last year was merely a coincidence, so we'll have to wait for an official announcement from Apple.