Businessinsider.co.za | America’s big biltong play has now raised nearly R1 billion to market ‘air dried meat’
Stryve, the company that wants to teach Americans about the goodness of biltong, now has another half a billion rand behind its mission.
Now it wants to put biltong in more US stores, and possibly build another biltong factory on American soil.But it continues to be bullish about the prospects of biltong in America, which it sells under that name – and citing its South African history liberally in its marketing – while stressing that its product is very much made in the USA.