Cinemark Won’t Be Playing Disney’s ‘Raya And The Last Dragon’: Here’s Why - Deadline
exhibitor Cinemark will not be playing Raya and the Last Dragon this coming weekend as Disney makes the title available both in theaters and as a $30 purchase on Disney+ on March 5.
I hear that Cinemark isn’t the only exhibitor who isn’t booking the Don Hall-Carlos Lopez Estrada-directed feature.Essentially I hear from sources that Disney remained quite tough on their terms for Raya. If exhibition didn’t like the terms, well, then they don’t have to play the movie.
On the flip side, I hear that Warners on their recent HBO Max titles, i.e. Wonder Woman 1984, Judas and the Black Messiah, The Little Things and Tom & Jerry lowered their rental terms, and hence that’s the reason why more exhibitors took to the titles.