Cookware startup Caraway raises $5.3M as it eyes new product categories - TechCrunch

Caraway, a direct-to-consumer startup selling ceramic pots and pans, is announcing that it has raised $5.3 million in seed funding.

In fact, although nonstick materials like Teflon are used in most of the cookware sold in the United States, it turns out that that there are real health risks when those pots and pans are overheated.

So Nathan said Caraway offers non-toxic, eco-friendly pots and pans that are also well-designed and premium quality.

When I brought up some of the broader issues facing direct-to-consumer startups before the pandemic, particularly around costly user acquisition, Nathan said, “Caraway has been focused on sustainable growth since day one.

Caraway had strong momentum at launch, with a clear vision from founder Jordan Nathan around the future of home goods.