‘Father Of The Bride’ Draws HBO Max’s Biggest Audience For A Streaming-Only Film - Deadline
EXCLUSIVE: Father’s Day weekend was the ideal launchpad for Warner Bros’ Andy Garcia-Gloria Estefan romantic comedy Father of the Bride, which wound up being the biggest HBO Max movie premiere ever in its four days, specifically for a title that was exclusively made for the streaming service.1 title across HBO Max around the world in its first four days since it launched on Thursday, June 16. The film also ranked among the top 10 most-watched title launches on HBO Max to date in Mexico, based on its first four days.
As HBO Max looks to make its mark in Latin America, especially after a June 2021 launch in the region, a title such as Father of the Bride fits the bill in appealing to both U.S.Samba TV recently measured that The Batman was the biggest theatrical title (not exclusively made for the streamer) in its first week on HBO Max, watched by 4.1M households