Giants-Cowboys Thanksgiving matchup highlights historic day for NFL viewership - Fox News

Market data provided by Factset.

The NFL announced Friday that 138 million people tuned into the three Thursday games, the most ever on Thanksgiving Day.

New York Giants fullback Chris Myarick (85) catches a pass for a first down and gets tackled by Dallas Cowboys cornerback Trevon Diggs (7) during a game Nov.

The matchup between the New York Giants and Dallas Cowboys broadcast on FOX reached an audience of 42 million, the most-watched regular season game ever.

Dalton Schultz (86) of the Dallas Cowboys celebrates a touchdown during the second half of a game against the New York Giants Nov.

The average viewership for each game was 33.5 million, a Thanksgiving record.

That's a 6% increase from last year, and it beat the record of 32.9 million from 1993 when there were two games.

Each game also paid tribute to the late John Madden, who became synonymous with Thanksgiving football.

Madden worked for all three networks that broadcast NFL games on Thanksgiving (CBS, FOX, NBC) during his legendary career

Market data provided by Factset

Back to 365NEWSX