How One Balenciaga Ad Sparked an Outrageous Conspiracy Theory - Highsnobiety

She begins by highlighting a few photos from Balenciaga's holiday gifting campaign, which starred child models clutching the brand's harness-clad teddy bear bags, accessories that debuted at Balenciaga's Paris Fashion Week Spring/Summer 2023 runway presentation.

While some have objected to Balenciaga's decision to place the BDSM-inspired bags in the hands of young kids, the isolated campaign isn't exactly indicative of a wider conspiracy.

Still, Lapine builds her case by erroneously linking the images to photos from an entirely separate — again, entirely separate — campaign promoting Balenciaga's collaboration with adidas.

On November 22, Balenciaga turned off comments on its Instagram page and posted a Story apologizing for the drama surrounding its holiday gifting campaign.

Two hours later, Balenciaga posted a follow-up Story addressing those court documents peeking out from underneath the adidas bag, a swift response that may have been prompted by the Kanye controversy it only just escaped the month prior.

Williams is part of the same campaign featuring Balenciaga's teddy bears (which, by the way, are costumed more like '80s punks than actual leather fetishists)!

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