Ludwig Ahgren’s Twitch ‘sub-athon’ ends after 31 days of streaming - Polygon

Apr 14, 2021

The race car bed had become an icon of the stream.

The antic was all part of a larger “sub-athon” in which Ahgren added 10 seconds onto the stream for every new subscriber.

Ahgren’s channel grew from roughly 1.6 million to 2.65 million followers and went from an estimated 34 million channel views to 72 million page views during the monthlong event.

Part of the appeal of Ahgren’s stream was that it constantly teased the inevitable end.

The streamer regularly came within minutes of ending the stream.