Marvel's Avengers Is Adding Lots of Additional Content to Counter Slow Sales - ComicBook.com
That's reflected in the sales of the game, which has sold around 3 million copies thus far, though after extensive development costs and a massive marketing campaign, that isn't enough to break even nonetheless start making a profit.
During the recent Financial Results Briefing, Square Enix addressed the sales and their plan to help bring players back to the game, which President and Representative Director Yosuke Matsuda said involves releasing "ample additional content to grow our sales".
"The HD Games sub-segment posted an operating loss as initial sales of 'Marvel’s Avengers' were lower than we had expected and unable to completely offset the amortization of the game’s development costs.In the second half of the fiscal year (“2H”), we hope to make up for slow initial sales by offering ample additional content to grow our sales," Matsuda said.
There is a certain amount of development costs still to be amortized in 3Q, but we want to recoup it by growing our sales going forward," Matsuda said?