Paramount Looking To Put ‘Smile’ On Moviegoers’ Faces This Weekend – Box Office Preview - Deadline
There might be a box office surprise this weekend in Paramount’s horror movie Smile.The teens-budgeted film is looking at a high-teens millions start this weekend, but rivals believe $20 million-plus could be a possibility from 3,600 locations.
The first trailer that dropped three months ago has racked up an amazing 125 million worldwide views, and has also trailered on such movies as Bullet Train, Black Phone and Beast this summer.
Critics have given it an 84% fresh rating; for a pop film to earn such grades it’s a very good sign for box office prospects.The last notable horror movie to open big was Universal/Blumhouse’s Black Phone, which opened to $23.6M and had an amazing 3.8 times multiple near $90M.
1 movie, Olivia Wilde’s Don’t Worry Darling, is pacing slightly ahead in its first five days at the box office than Woman King did
The Florence Pugh-Harry Styles-Chris Pine movie has taken in $23M so far after a $2M Tuesday, +20% over a $1.66M Monday
Woman King in its first 5 days grossed $22.6M. Don’t Worry Darling is expected to ease 55% to 60% in weekend 2 with around $7.7M