Peacock stops offering its free tier to new subscribers - Engadget

Either way, if you’re new to Peacock, you’ll need to pay to access the service’s library of content.

A Peacock spokesperson told Engadget the move is reflective of a strategy shift within NBCUniversal.

The company believes Peacock's paid tiers are the best way to experience what the service has to offer.

By the end of the year, Peacock Premium will offer more than 100,000 hours of content for subscribers to watch, including live sports content from the Premier League and Women’s World Cup, as well as next-day streaming of Bravo shows and originals like Bel-Air.

Presumably, it hopes to accelerate that timeline by doubling down on Peacock's Premium tiers.

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