Walmart Reaches Streaming Deal With Paramount+ - WSJ - The Wall Street Journal

said it has agreed to a deal with Paramount Global to offer the entertainment company’s Paramount+ streaming service to subscribers of Walmart’s membership program.

Walmart has been exploring a subscription video-streaming deal to draw more people to Walmart+ as it seeks to challenge Amazon.com Inc., which has grown its own Prime membership program to about 200 million global members.

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