Apple Fitness+ Promotion Ramps Up as Launch Approaches - MacRumors

Promotion for Apple Fitness+ is ramping up, with advertising initiatives and teases from instructors being spotted on social media, indicating that the new subscription service may be launching imminently.

MacRumors reader Chris Weaver spotted that Best Buy has started advertising six-month free trials of Apple Fitness+ with Apple Watch purchases.

The advert suggests that retailers have started to actively promote Apple Fitness+, meaning that the service's launch is likely to follow soon.

Moreover, Apple Fitness+ instructors have begun promoting their workout videos on Instagram.

The posts, spotted by 9to5Mac, involve images of Apple Fitness+ instructors with captions saying they are in the process of recording workouts and that the service is launching "soon." The posts each use the hashtag #CloseYourRings and mention the @AppleFitnessPlus account.

Apple first announced Fitness+ alongside the Apple Watch Series 6.

Priced at $9.99 per month and included in the highest tier Apple One bundle, Fitness+ is designed to help Apple Watch users keep fit through a series of guided workouts.