Don’t Hold Your Breath Waiting To See 007 Film ‘No Time To Die’ On Streamer As Cursory Talks Died Quickly - Deadline
Oct 24, 2020 1 min, 22 secs

After the theatrical release of No Time To Die got pushed for the fourth time, will the makers of the James Bond film give up on waiting for the pandemic to go away and instead premiere on a streaming service.

Exploratory dialogue between MGM and streamers did happen late September, when MGM decided to move the Bond film out of its Thanksgiving slot.

More importantly, Deadline hears that James Bond franchise principal producer Barbara Broccoli flatly nixed the deal but the whole thing was an exploration, understandable with everyone weary of waiting on a likely billion dollar revenue event expected to happen a long time ago?

But many feel MGM and the Bond franchise would likely be better served hanging in.

It is the 25th Bond film, and likely the last one to star Daniel Craig.

Sources say that the notion of making a streamer deal also would have been complicated by obligations to the international and ancillary rights held by Universal, and the advertising partners whose goodwill likely was strained by MGM waiting so long before pulling the film from its Thanksgiving date even when it was clear that was the right thing to do.

Starting and stopping the promotion on a Bond film is arduous, and the picture had a spot on the last Super Bowl.

The Bond demo is an older one, and barring a miracle vaccine that puts the pandemic firmly in the rear view mirror by then, No Time To Die  might be a title taken to heart by a high risk demo that won’t flock to movie theaters to see what would be the film blockbuster in theaters.

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