Facebook’s First Oculus Ads Partner Is Already Retreating - Gizmodo

Originally, Facebook set out to test its first iteration of VR ads in Blaston, a $10 multiplayer title for the Oculus Quest that was created by the prolific VR games publisher Resolution Games.

The idea of being pummeled with VR ads in a game is bad enough, but the fact that players were going to be pummeled in a game they already paid for was enough to set some players over the edge.

“Why on earth am I going to see ads for a game I paid the full asking price for on a headset I paid the full asking price for?” asked another.

In a blog post that Facebook put out announcing the first VR ad trials, the company promised that the company would only be siphoning minimal bits of data from any ads beamed onto the Oculus platform; metrics like whether you clicked on an ad or opted to close it, for example.