George Lois, the Greek-American Advertising Guru Dies at 91 - Greek Reporter

George Lois, the Greek-American designer and advertising guru known for over 92 covers he designed for Esquire magazine, died at 91.

After the Korean war, Lois went to work for the advertising and promotions department at CBS where he designed print and media projects.

Throughout his lucrative career in advertising, Lois has worked on some of the most recognizable ad campaigns such as MTV’s “I Want My MTV’ campaign, the launching of Tommy Hilfiger brand and he also created 92 Esquire covers.

Of the Esquire covers, 80 were exclusively designed by Lois and are said to capture the changes in American society in the 60s.