'Glass Onion' could have made $200 million, but Netflix only let it play in theaters for a week - CNBC

The movie snared an estimated $13 million to $15 million during the five-day stretch, a solid opening for a film released in only a limited number of theaters.

The truncated run for "Glass Onion" also prompted industry insiders to again question the streamer's theatrical release strategy.

"With a traditional wide release, premium screen spread, and full marketing campaign, I think 'Glass Onion' could have generated at least $50 million to $60 million to lead the entire market," said Shawn Robbins, chief analyst at BoxOffice.com.

Instead, Disney and Marvel Studio's "Black Panther: Wakanda Forever" continued to lead the box office, tallying $45.9 million in domestic ticket sales during the regular three-day weekend and $64 million for the five-day holiday period.

Netflix declined to provide box office receipts for the film, breaking with standard procedures other studios adhere to each weekend, so it is unclear what "Glass Onion" generated in ticket sales Friday, Saturday and Sunday.

The first film's performance at the box office has provoked questions about why Netflix has limited the release of "Glass Onion" to just one week in a limited number of theaters.

Box office analysts predicted the film could have hauled in more than $200 million in ticket sales before the end of its run if it had been given a wider global release.