HBO Max Slashes Price After HBO's Departure From Amazon Prime Video - Gizmodo

After hemorrhaging subscribers as a result of executives’ decision to yank HBO from Amazon Prime Video’s Channels, WarnerMedia, the platform’s parent company, is dangling a 50% off sale in front of would-be HBO Max users in an effort to woo them back to the platform.

15, HBO was removed from Amazon Prime Video’s Channels service—the result of a deal cut by HBO’s parent company, WarnerMedia, years earlier that had sought to end the relationship as part of an effort to cut out the middle man so that HBO “owns” more of its subscribers.

For the record, HBO Max will still be available as an app on Amazon’s Fire TV service—which is distinct from Amazon Channels—but the decision to sever Channels users from their HBO accounts has already resulted in roughly 5 million canceled subscriptions, all in the name of hopefully securing HBO Max as the primary entry point for future subscribers who want to access its proprietary streaming content.