Hyundai casts Kevin Bacon as Dad in new IONIQ 6 ads [Video] - Electrek.co

My first impression of what the automaker describes as an “electrified streamliner” was admittedly “meh” compared to the IONIQ 5, but once I was able to explore this new EV inside and out, I quickly ate my words.

Previous Hyundai ads have featured names like Ozark’s Jason Bateman, which aired during last year’s Super Bowl.

During the NFL conference championships this weekend, Hyundai will broadcast a new campaign of ads featuring the IONIQ 6 and who else but Kevin Bacon embarrassing his actual daughter, Sosie.

If you are someone on the fence of going electric, we hope this campaign starring Kevin and Sosie Bacon will show how early adopters, at any stage in their life, can easily make the switch.

In one of Hyundai’s new 30-second ads titled “ Grandkids,” Kevin Bacon explains how his IONIQ 6 purchase supports the Earth’s next generation, which, of course, triggers his daughter, Sosie, who is tired of being nagged about having children.

If you happen to be watching football this Sunday, keep an eye out for Kevin Bacon in the new IONIQ 6 ads, but if you don’t want to wait, here’s “Your dad is going electric” from Hyundai: