With success, “new intellectual properties begin to materialize, whether that’d be the world of Marvel, [such as with Marvel’s Avengers Campus coming to Disney California Adventure,] or something incredibly new and interesting.” D’Amaro continues,.
On the topic of technology coming to the parks as we’ve seen with MagicMobile and the upcoming Disney Genie trip-planning tool coming to Walt Disney World, D’Amaro says that features such as these allow Disney “to tell stories that are incredibly relevant to the specific person we want to talk to.”.Of course, we have seen the Disney Parks Reservation System that has been in place at Walt Disney World and we’ll see it implemented for the reopening of Disneyland Resort beginning April 12th