MyPillow's Lindell shrugs off distancing by retailers, presses election fraud claim - Minneapolis Star Tribune

On Tuesday, with key retailers dropping MyPillow products, CEO Mike Lindell continued to promote debunked claims that election fraud cost Trump a second term and said he was less worried about his business than the country.

"I'm fighting for America," Lindell said in an interview.

A left-leaning activist group, Sleeping Giants, in recent days ridiculed Lindell on social media and pressed retailers to stop selling MyPillow merchandise.

"These evil, left-wing groups that get hired to cancel out companies, you're not going to hurt MyPillow, you're going to hurt these big-box stores," Lindell told the Star Tribune.

He said he thinks retailers now distancing from MyPillow will again order its products "once they quit getting attacked by the bots and the trolls.".

Retail analyst Neil Saunders said most companies don't want to be associated with political controversies.

"A lot of retailers do not want to be associated with the brands or the personalities that are themselves linked to the more unpleasant aspects of the Trump era," Saunders said.

"I believe that Dominion, the machine people, hired these entities to attack MyPillow and all these other companies," Lindell said.

Lindell said Tuesday he welcomes a lawsuit.