Netflix expects to add 8.5 million new subscribers in the quarter, as new seasons of Stranger Things and Tiger King go live, along with high-profile movies like Red Notice.
In 2020, for example, the company added nearly 26 million subscribers in the first half of the year, but only 2 million more the rest of the year.
Product chief Greg Peters, who oversees the gaming effort, says the mission is about “learning to be successful.” He said the initiative will look to emulate the ramp-up of original series and film programming, with “a bunch of different approaches,” spanning self-made game titles to co-ventures with partners to acquired fare
In September, Netflix acquired Night School Studio, the independent game developer known for narrative-driven titles like Oxenfree
Developing an internal game development capability will allow Netflix to “push the edge of interactive storytelling,” he added, in turn reducing subscriber churn