Netflix to test free weekend-long access in India

Netflix plans to give users in India access to its service at no charge for a weekend as part of a test to expand its reach in the country, a top company executive said Tuesday.

The company has picked India, where it competes with Disney, Amazon, and technically three-dozen additional services, as the first market where it will test this idea and “will see how that goes,” from there, he said.

“We think that giving away everyone in a country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have, the service and how it works … and hopefully get a bunch of those folks to sign up,” he said, without sharing exactly when the company will roll out this new test in India.

The company has also partnered with several financial institutions in India to make payment processing easier for users in the country, it said