Of course, Jerry Seinfeld will star in and direct a movie about the origins of the Pop-Tart - The A.V. Club

After about 15 years of meme-ing Bee Movie, comedian Jerry Seinfeld is getting back in the movie business with “Unfrosted,” a movie about the creation of the Pop-Tart, obviously.

Netflix, which produced several specials for Seinfeld and his interview show Comedian In Cars Getting Coffee (sorry, Crackle), will produce the movie.

Finally, Seinfeld says that the film is based on his famed “Pop-Tart” joke, which was the subject of a New York Times interview in 2012.