Peloton responds after another TV character has a heart attack on one of its bikes | TheHill - The Hill

Peloton released a statement on Monday after another older male character on a popular TV show was shown suffering a heart attack after using one of its bikes, saying it did not provide any equipment or agree for its products to be shown.

On Sunday, the sixth season of the Showtime series "Billions" premiered, and early in the episode, a character named Mike Wagner, or Wags, played by David Costabile, is shown in his home biking on a Peloton before suffering a heart attack and later recovering.

"We get why these fictional TV shows would want to include a brand that people love to talk about, but Showtime's use of Peloton's Bike+ and reference to a Peloton Instructor was not a brand, product, or instructor placement, and we did not agree for our brand and IP to be used on this show or provide any equipment," a Peloton spokesperson said in a statement to The Hill.

Big was shown in an episode of "And Just Like That," the HBO reboot of "Sex and the City," suffering a heart attack after a Peloton workout and dying shortly after. .

Big led an "extravagant lifestyle" that already placed him at a high risk of suffering a heart attack.