Grammy Award-winning singer-songwriter Billie Eilish and Philadelphia Eagles center Jason Kelce have something in common — broadcasters butcher their names.
— Chipotle (chih-POHT-lay): The American fast-food chain became the center of a viral trend this year challenging Baby Boomers to pronounce the name.
— Eilish (EYE-lish): The singer Billie Eilish, whose album “Happier Than Ever” was released this year to critical acclaim and nominated for the Grammy Awards’ Album of the Year.
— Kelce (KELs): The Philadelphia Eagles center Jason Kelce revealed on radio this year that his teammates and the media had been mispronouncing his name for years
— Shein (SHEE-in): The Chinese fast fashion company at the center of the “Shein haul” trend, in which participants record themselves trying on numerous different outfits from the company
— Yassify (YEAH-sih-fai): A popular trend in which multiple beauty filters are applied to well-known pictures or portraits for comic effect
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