While many automakers are feeling the slowdown of the Pandemic, the lockdown, and the resulting economic turmoil, Jaguar Land Rover (JLR) is looking for speed and.

they think they’ll find it in their Special Vehicle Operations (SVO) unit, creators of the Jaguar XE SV Project 8, and the Range Rover Sport SVR among other things.

Starting with that first Range Rover Sport SVR, then on the 592-horsepower Jaguar XE SV Project 8 before stuffing a V8 in the Jaguar F-Pace and Range Rover Velar, the division has made its mark on Tata-era Jaguar and Land Rover, helping them meet the expectations and desires of the very top of the market.

Though these custom-built models are at the very top of Jaguar Land Rover’s offerings, sales have been strong.

Much of the demand that drove this change in strategy came out of the flagship Jaguar Land Rover dealership in Munich, Germany.